Born Free

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Born Free is helping to conserve and protect wildlife for future generations – but it can’t do it without your help

It’s hard to imagine a world without some of our most-loved wildlife. But unless we all take action soon, that could become a very sad reality. As early as 1984, Born Free recognised the scale of this problem and since then has been tirelessly working to protect the wonderful wild animals that inhabit our world.

The incredible challenge Born Free is faced with, starts to become apparent when you realise that it’s helping to manage or fund conservation and animal welfare projects in more than 20 countries worldwide. Across Africa, Asia, Europe and the Americas, it’s helping to create a future where animals can thrive in the wild, free from exploitation and the threat that people still pose to them.

6 steps to a brighter future

Born Free’s work takes on many forms. Here’s a snapshot of everything it’s doing worldwide – none of which would be possible without your help:

Illegal wildlife trade

The illegal wildlife trade is estimated to be worth as much as £16bn a year. Born Free is fighting to end this, with a particular focus on tackling the trade in ivory, lions, cheetahs and pangolins, as well as the trade in live animals and other animal parts.

King the Lion in a sanctuary in South Africa

Over the years, Born Free has helped to rescue and rehabilitate countless animals, saving them from a life of suffering. In July 2018, King the lion was rescued from its life as an exotic ‘pet’ in a Paris apartment. He now lives a happier and more natural life in one of the organisation’s big cat sanctuaries in South Africa.

Predator-proof livestock enclosure/‘boma’ in Kenya

Born Free works to find compassionate conservation solutions that let people and animals live together in harmony. Since 2010, it has built 275 predator-proof livestock enclosures or ‘bomas’ in Kenya, which can accommodate up to 800 cows and 400 sheep or goats. This means that an estimated 2,500 people and 32,500 livestock are now better protected – and local lions are saved from retaliatory killings.

Wildlife protecter

Born Free knows that if its conservation efforts are to be effective, it needs to work with other like-minded organisations. That’s why it’s developing a unique, integrated wildlife protection model, paying special attention to border security, enforcement, education, intelligence and technology.


Regardless of where they are in the world, or which habitat they live in, Born Free is committed to helping endangered species. It has recently helped fund monitoring surveys on the Ethiopia/Sudan border and in Cameroon, where previously unknown populations of lions have been identified and can now be protected.

Child being taught in a classroom

Born Free is dedicated to inspiring children to respect wildlife and natural habitats. In Ethiopia, it offers centre-based learning for schools, nature clubs, colleges and universities and runs an education programme at four schools in Kenya near Meru National Park. In South Africa, education centres give children the opportunity to learn about big cat sanctuaries, as well as experience wild animals in their natural habitat.

You can become a Born Free adopter for just £3 a month and help provide the care and protection these wonderful animals need and deserve. You'll also receive a gift pack, soft toy and Born Free’s magazine Adopt! twice a year. Born Free adoptions make the perfect gift for animal lovers too.

Born Free

Photographs © Claire Radloff /Shamwari, Giraffe Conservation Foundation, Amboseli Trust for Elephants, Oragutan Foundation, Juan Reppucci.