After extensive research into alternatives, Immediate Media has announced that BBC Wildlife and BBC Countryfile subscribers will receive their magazines in paper wrapping from the June issue onwards, thanks to a new partnership with Ecotricity.
“Having explored a number of alternatives to polywrap for sometime, we are delighted to be able to introduce a paper-based solution, as a completely recyclable product has always been the preferred option,” says Marie Davies, the managing director specialist for Immediate Media . “Our new partnership with Ecotricity, means that our Countryfile and Wildlife readers can dispose of the wrapping straight into recycling bins.”
Ecotricity is Britain’s greenest energy company, supplying power generated from the wind and the sun to around 200,000 customers across Britain.
“I couldn’t be happier that we’ve ditched plastic from BBC Wildlife Magazine,” says editor Paul McGuinness. “To change the way we package and distribute our magazines is a surprisingly complex undertaking, but a vital one. It’s been great to have the support of Ecotricity, who have been key in helping us make our dream of going plastic-free a reality”.
“We’re excited to be working on this new project with Immediate – this is a great opportunity to support them on the road to sustainability and it’s fantastic to see them take this first step to reduce usage,” says Rachel Kent, head of campaigns and causes at Ecotricity.